In sports dynasties, coaches often take the spotlight. But behind many successful figures are strong, supportive, and ambitious partners who help shape their journeys. One such inspiring figure is Julie Rhule, the wife of University of Nebraska head football coach Matt Rhule. While she’s known publicly for her association with the football world, Julie Rhule has built her own path — as a professional dietitian, businesswoman, mother, and community leader. This article explores Julie Rhule’s life, her professional background, business ventures, personal journey, and how she continues to redefine what it means to stand alongside a successful coach while carving out her own unique identity.
Early Life and Background of Julie Rhule
Julie Rhule (née Julie Nibert) grew up in Montoursville, Pennsylvania, a small town that shaped her strong work ethic and grounded personality. She met her future husband, Matt Rhule, during their college years. The story goes that the two met while working summer jobs — Julie was a waitress, and Matt was a fry cook. This down-to-earth beginning set the tone for a lifelong partnership rooted in mutual respect and shared values.
From early on, Julie showed signs of being ambitious and driven. She was academically inclined and had an interest in nutrition and wellness, which eventually led her to pursue a professional career in dietetics. Her natural passion for helping people live healthier lives would later influence her career and business choices.
The Love Story of Julie and Matt Rhule
The relationship between Julie and Matt Rhule is one that many fans admire. Their bond began before Matt became a household name in the world of football. Through his various coaching stints — from college teams like Temple and Baylor to the NFL’s Carolina Panthers — Julie Rhule has been a constant pillar of strength.
The couple married in 2001 and has three children: Bryant, Vivienne, and Leona. Together, they’ve navigated the highs and lows of a career that often demands frequent relocations and time apart due to coaching schedules. Despite these challenges, Julie has remained committed to keeping their family grounded and connected.
In interviews, Julie has often mentioned that her family’s core values are centered around faith, humility, and perseverance. Those same values have helped her adapt to the challenges that come with being part of a football family constantly on the move.
Professional Career: From Dietitian to Businesswoman
Before becoming a business owner, Julie Rhule worked professionally as a registered dietitian. Her education and background in nutrition reflect her dedication to promoting wellness and healthy living. This expertise has been an essential part of her identity, distinguishing her from the typical public image of a coach’s spouse.
However, when the Rhules moved to Lincoln, Nebraska — after Matt was appointed head coach of the Cornhuskers — Julie saw an opportunity to start something new. Wanting to build roots in their new community, she decided to open a Drybar franchise in Lincoln’s SouthPointe Pavilions.
The Drybar concept focuses exclusively on blowouts — no cuts, no colors — providing professional styling for women seeking a confidence boost. Julie’s reason for choosing this business wasn’t just financial; it was about empowerment and community engagement.
“I’ve always been a very driven person. I love working; I enjoy being deeply involved in the community. So, this was a perfect fit.”
— Julie Rhule (KETV Interview)
Through her Drybar franchise, Julie Rhule isn’t just creating a business — she’s fostering a space where women can feel confident and empowered. Her leadership and attention to detail reflect her commitment to quality, something she shares with her husband’s coaching philosophy.
Establishing Roots in Lincoln, Nebraska
The move to Lincoln marked a new chapter in Julie Rhule’s life and that of her family. After years of moving across states for Matt’s coaching career, Julie was determined to create a lasting foundation in Nebraska. Opening a local business was her way of saying that this time, they’re here to stay.
“We wanted to send a message that we want to establish roots here. We want to be here.”
— Julie Rhule (KETV.com)
Her business not only provides jobs and contributes to the local economy but also represents her family’s commitment to the Lincoln community. Julie has become a familiar face in local events and philanthropic efforts, showing that she’s not just a bystander in the community — she’s an active participant.
Balancing Family, Business, and Football Life
Being the wife of a high-profile football coach is no small task. The Rhule family’s life revolves around hectic game schedules, long seasons, and frequent travel. Yet, Julie Rhule has managed to maintain a healthy balance between family life, personal growth, and entrepreneurship.
She often talks about the importance of setting an example for her children, especially her daughters, by showing them that women can pursue their dreams at any stage of life.
“I want my daughters to see that when you put your mind to something, you can do anything.”
— Julie Rhule (KETV Interview)
Her approach to parenting aligns with her business philosophy — focus, discipline, and passion. Despite the challenges that come with being part of a football family, Julie ensures that their home remains a place of stability and love.
The Personality and Vision of Julie Rhule
People who know Julie Rhule describe her as warm, driven, and incredibly supportive. She embodies quiet strength and determination — qualities that complement her husband’s high-energy coaching career. While she prefers to stay out of the media spotlight, when she does appear in interviews or public events, her confidence and sincerity leave a lasting impression.
Julie believes in community over competition. Her business, her family, and her life choices reflect a vision rooted in collaboration, empowerment, and authenticity. Whether she’s supporting her husband from the sidelines or managing her salon, Julie Rhule exudes purpose and poise.
Julie Rhule’s Impact Beyond Football
It’s easy to associate Julie Rhule solely with the football world, but her impact goes beyond that. By opening a Drybar franchise and investing in Lincoln’s local economy, she’s become a model for entrepreneurship among women in sports families.
Her work as a dietitian also underscores her lifelong commitment to health and well-being. Although she’s shifted her focus toward business in recent years, her background continues to influence her leadership style and her emphasis on holistic wellness.
In a broader sense, Julie represents a growing movement of women redefining what it means to be part of a sports family — women who are not just supporters, but builders, entrepreneurs, and role models in their own right.
Interesting Facts About Julie Rhule
- College Sweethearts – Julie and Matt met while working summer jobs in college — a story that symbolizes their humble beginnings.
- Registered Dietitian – Before venturing into business, she worked in health and nutrition, promoting balanced lifestyles.
- Entrepreneurship – Her Drybar franchise in Lincoln is one of the most talked-about local businesses since its opening.
- Mother of Three – She and Matt have three children: Bryant, Vivienne, and Leona.
- Community-Oriented – Julie often participates in local Lincoln initiatives and supports women-led businesses.
- Strong Family Values – Her parenting philosophy revolves around faith, hard work, and authenticity.
- Private Yet Influential – Despite her husband’s fame, Julie prefers a low profile, letting her actions speak louder than words.
- Advocate for Women’s Empowerment – She actively encourages women to pursue their goals, regardless of circumstances.
- Balanced Life – Julie believes in maintaining a balance between career, family, and self-care.
- Inspiration to Many – Through her quiet strength and achievements, she continues to inspire both football fans and entrepreneurs alike.
The Legacy and Influence of Julie Rhule
In many ways, Julie Rhule is a reflection of modern womanhood — balancing multiple roles without compromising her identity. Her journey from a small town in Pennsylvania to business ownership in Nebraska showcases resilience, adaptability, and courage.
While her husband continues to chase success on the football field, Julie’s own achievements remind us that personal fulfillment can take many forms. She’s not just the wife of a coach; she’s a leader, a professional, and an inspiration.
Conclusion
Julie Rhule is more than just a coach’s wife — she’s a testament to hard work, self-belief, and the power of reinvention. Through her career as a dietitian, her entrepreneurial success with Drybar, and her unwavering support for her family, she has become a symbol of grace and determination.
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