In the ever-evolving world of digital media, few names capture innovation, inclusivity, and entrepreneurial spirit quite like Nina Mackie. A pioneering business leader and creative strategist, Nina Mackie has carved out a significant reputation in the advertising and gaming industries. Her career spans 18 years in media, technology, and brand engagement — and her ventures, including WeGame2 and Interact Global, are reshaping how brands interact with global audiences through immersive, inclusive, and ethical storytelling. As both a media executive and an advocate for diversity in gaming, Nina Mackie represents a new generation of business leaders who blend strategy with purpose. This article explores her background, career, achievements, and her lasting influence on the world of digital advertising.
Early Life and Family Background of Nina Mackie
Nina Mackie was born into a family well-known in British circles. Her father, David Matthews, is a successful businessman and owner of the Glen Affric Estate in Scotland, holding the title of Laird of Glen Affric. This makes her half-sister to James Matthews, a financier married to Pippa Middleton (the sister of Catherine, Princess of Wales), and Spencer Matthews, a reality TV star and entrepreneur.
Her mother, Anita Taylor, and her upbringing in a dynamic, business-minded family gave Nina a unique blend of entrepreneurial acumen and global perspective. While many of her relatives became known through media and aristocratic circles, Nina Mackie pursued her own professional path in marketing, technology, and innovation.
Despite her high-profile family connections, she has built her own identity, focusing on advancing women in business, promoting inclusive advertising, and redefining how brands communicate in digital spaces.
Nina Mackie’s Career Journey
Early Career in Advertising and Media
Nina Mackie’s career began in traditional advertising—particularly print and out-of-home (OOH). These early experiences gave her an understanding of how brands communicate visually and emotionally with consumers. Over time, she transitioned into digital and programmatic advertising, where automation, analytics, and personalization began transforming how campaigns were delivered.
Her ability to adapt to change became her trademark. As marketing shifted from static print to dynamic digital, Nina Mackie was among the professionals leading the charge in data-driven brand storytelling.
Founding Interact Global
One of her most impactful ventures is Interact Global, a company focused on immersive and inclusive brand experiences. Through this platform, Nina Mackie helps brands connect with audiences in new digital spaces — from online platforms to virtual worlds.
Her vision with Interact Global is clear: to build authentic connections between brands and consumers in ways that reflect modern values of diversity, inclusivity, and social responsibility. This includes helping brands communicate more effectively with underrepresented communities and ensuring advertising resonates across cultural boundaries.
Co-Founding WeGame2
In addition to Interact Global, Nina Mackie co-founded WeGame2, a gaming-focused initiative that champions inclusivity and representation in the gaming ecosystem. WeGame2 works with brands, developers, and agencies to integrate authentic, meaningful experiences into gaming platforms such as Roblox, Fortnite, Meta, and Spatial.
Through WeGame2, Nina Mackie and her team advocate for responsible, inclusive advertising in gaming—an industry often criticized for its lack of diversity and balance. Her approach focuses on empowering gamers of all backgrounds and ensuring brands participate in gaming communities ethically and creatively.
Advocacy for Inclusion and Diversity
Championing Representation in Gaming
Nina Mackie has become a leading voice in promoting diversity and inclusion in the gaming industry. Through WeGame2, she has raised awareness about the importance of representation — ensuring that people of all genders, ethnicities, and abilities feel seen and valued in virtual spaces.
Her work challenges the stereotype that gaming is an exclusive domain. Instead, she sees gaming as one of the most powerful tools for education, creativity, and community-building — especially when brands and creators collaborate to design inclusive experiences.
Empowering Women in Technology and Media
As a successful female founder, Nina Mackie is also passionate about empowering women in media and technology. She actively supports initiatives that provide mentorship and leadership opportunities for women entering the digital advertising and gaming sectors.
Through her public speaking at industry events like Future of Media, Future of Audio & Entertainment, and Future of Brands, she continues to inspire professionals to embrace diversity as both a moral and strategic advantage.
Nina Mackie’s Vision for the Future of Advertising
Nina Mackie believes the future of advertising lies in immersive storytelling and inclusivity. In her view, the next generation of brand experiences will be built not just on selling products but on creating authentic relationships and emotional engagement.
Her ventures — Interact Global and WeGame2 — are both designed to bridge the gap between brands and the new generation of digital consumers who value ethics, creativity, and connection. By merging data-driven insights with empathy-driven storytelling, Nina Mackie has redefined what effective marketing looks like in the 21st century.
Personal Life of Nina Mackie
Beyond her professional accomplishments, Nina Mackie leads a fulfilling personal life. She is married to Adam Mackie, and together they have four children: Rosa, Tristan, Lily, and Yasmina. The family is reportedly based in Jersey, one of the Channel Islands, where they enjoy a balance between modern life and natural tranquility.
Despite her family’s ties to British aristocracy, Nina Mackie maintains a grounded and family-oriented approach to life. Her ability to manage both a thriving career and a rich personal life has made her a role model for working women across industries.
Public Speaking and Recognition
Nina Mackie is a sought-after speaker at international conferences and summits. She has shared insights at prominent industry events, including:
- Adwanted’s Future of Media Conference
- Future of Audio & Entertainment Summit
- Future of Brands Event
At these forums, she has discussed the transformation of advertising, the role of gaming in modern communication, and the urgent need for ethical frameworks in digital marketing. Her sessions often highlight the importance of authentic engagement, inclusive creativity, and purpose-driven branding.
Nina Mackie’s Impact on Modern Media
Nina Mackie’s influence extends far beyond her companies. She represents the intersection of creativity, innovation, and social impact in today’s media landscape. By advocating inclusivity and embracing cutting-edge technology, she has inspired countless professionals to rethink advertising and its role in society.
Her focus on ethical advertising ensures that brands don’t just sell products but also contribute positively to culture and community. This values-driven approach has made Nina Mackie a thought leader and a catalyst for change in global marketing.
Conclusion: The Legacy and Future of Nina Mackie
Nina Mackie is not just a business leader — she is a visionary reshaping the boundaries of advertising and gaming. Through her ventures, she has proven that success in media comes not just from innovation, but from inclusion and empathy. Her story serves as a reminder that the future of advertising lies in connecting people, not just products.
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