Reddit is an interesting platform, and I adore it for the same reason.
You can find genuine reviews on products/services, get advice on sensitive matters, and most importantly, you can use it to promote your own brand.
I have been using Reddit since 2019, and the anonymous nature of it helps with impartiality.
And that exact impartiality helps with the organic promotion of your products/services, provided they are actually good. Having said that, it’s not like you can just paste a link to your brand and people would come running towards it. No!
You have to understand the nuance of the platform.
And how can you do that?
By being a Reddit user first. There’s more to it, so let me share that with you in detail.
Be a Reddit User
First things first, to promote your brand on Reddit, you have to become a part of Reddit.
If you treat this platform like just another marketing channel, you will get cancelled (been there, done that!). The platform is built around people, not brands. And Redditors are so smart that they can spot a shill immediately.
So, before being promotional, you need to behave like a regular user.
How can you do that?
For starters, join subreddits related to your interests (not just your industry), read threads, and observe how people talk. Notice what gets upvoted and what gets ignored.
And that’s how you’ll start seeing patterns. Reddit rewards authenticity, and if your account history shows nothing but promotional behavior, your future posts, no matter how value-adding they are, will struggle.
Just treat this phase as blending in, and you will be successful.
Engage with the Posts
Once you have blended in with the rest of Redditors, start engaging with them.
Comments were my best bet in this step when I started my organic Reddit marketing journey.
Comment on posts where you genuinely have something useful to add. If you know the answer to a very specific question, go ahead, give your best. Personal experiences takes you far on Reddit, so do share them. Even agreeing with someone on Reddit adds value.
You don’t need long comments. In fact, short and direct replies perform the best, in my observation.
Keep in mind that your goal isn’t to get views and upvotes, it’s to become credible on the platform.
When other users start seeing your username repeatedly in a helpful context, something interesting happens. And what is that? You stop being “that random account” and start becoming someone familiar.
Over time, this engagement builds a natural foundation. So, when you eventually post something of your own, it doesn’t feel out of place.
Also, at this stage, you should take joy in using the platform, and nothing kills it more than a bad internet connection. You post a comment on a new post, and by the time it is published, that post isn’t new. So, make sure to get a stable and high-speed internet connection for seamless Redditing.
I found an affordable choice on LocalCableDeals, which helped me to stay active on Reddit threads without lag.
Time to Start Posting
Only after engaging should you start posting, and when you do, avoid promotional content at first.
Now, why is this important?
At this point, you might have built Karma, which is basically your tokens for credibility. And when you post with high Karma, your posts will get visibility.
Here you might wonder, “What kind of posts work best?”
Start by asking questions. Then share observations, start discussions, and post something that invites conversation rather than clicks.
For example, instead of linking to a guide, you can summarize an insight from it and ask others if they’ve had similar experiences. This works far better than dropping a link.
Also, respect subreddit rules. Each subreddit has its own culture and expectations, and ignoring them is one of the fastest ways to lose trust.
You need to understand that posting on Reddit is less about frequency and more about relevance. One well-timed, thoughtful post can outperform ten rushed posts. So, take your time before posting anything.
Share Different Links Than Yours
This is where most people get it wrong.
If every link you share leads back to your own website, users will notice. And once they do, they’ll mentally categorize you as a promoter, even if your content is good.
Instead, share other people’s content too.
Link to helpful articles and interesting discussions from elsewhere on Reddit. When something genuinely adds value, share it without expecting anything in return.
This does two things.
First, it balances your account activity. Second, it signals that you care more about helping than selling.
Ironically, this makes people far more open to checking out your content when you eventually share it.
Create Your Own Subreddit
Last but not least, create your own Subreddit. Although this is optional, it can be powerful if done right.
Creating your own subreddit gives you control, but it also comes with responsibility: a dead or overly promotional subreddit won’t help your brand.
If you decide to go this route, treat it like a community and not a billboard.
How can you do it the right way?
Post useful content regularly, encourage discussions, and most importantly, cross-post relevant threads (without spamming). Remember, spamming is a big no-no. Over time, your subreddit can become a reference point. In simple words, it will be something others link to naturally when discussing related topics.
And that’s what you need at the end of the day.
