The name Alex Moyet has become well recognised in the gaming and marketing worlds. With years of experience in handling some of the most iconic gaming franchises, founding her own consultancy, and later assuming senior leadership roles, Alex Moyet has carved out an impressive career path. Her expertise bridges the worlds of AAA video game publishing and independent game promotion, making her a well-rounded professional who has shaped how games reach audiences worldwide. In this article, we will explore Alex Moyet’s professional journey, her contributions to the gaming industry, her entrepreneurial ventures, and the influence she continues to have as a thought leader in marketing and video game promotion.
Early Career Foundations of Alex Moyet
Like many professionals in the gaming sector, Alex Moyet’s career began in advertising. She worked at McCann Erickson, one of the most respected global advertising agencies, where she was responsible for Xbox advertising campaigns. During her time there, she played a key role in the launch of the Kinect Star Wars mobile app campaign, which provided her with valuable experience in digital and gaming-focused promotions.
This foundation in advertising not only sharpened her marketing skills but also allowed her to work directly with a large gaming audience, learning what appeals to players and how to craft successful campaigns that blend storytelling with consumer engagement.
Transition to Sony and PlayStation Marketing
One of the most significant leaps in her career came when Alex Moyet joined Sony Computer Entertainment as a Product Manager. This role allowed her to work directly with some of PlayStation’s most successful franchises. Her marketing leadership contributed to titles such as:
- Killzone: Shadow Fall
- Uncharted series
- SingStar
- The Last of Us
These games are not only popular with fans but also considered cultural touchstones in gaming history. Moyet’s involvement in marketing these titles underscores her ability to understand both the commercial expectations of publishers and the emotional connection players have with their favourite franchises.
Alex Moyet at Media Molecule
After Sony, Alex Moyet moved to Media Molecule, a studio celebrated for its creativity and innovation. At Media Molecule, she worked as a Commercial Strategist on the ambitious project Dreams.
Dreams was more than just a game—it was a platform for creativity, allowing players to design and share their own interactive experiences. Marketing such a unique title required a nuanced approach, and Moyet’s expertise was invaluable in positioning Dreams as both a tool and an entertainment product.
Her role at Media Molecule demonstrated her versatility in adapting marketing strategies for unconventional and highly creative projects, balancing the needs of both creators and players.
Founding of Amcade
In 2016, Alex Moyet founded Amcade, a specialist PR and marketing consultancy with a focus on the gaming industry. This entrepreneurial step was a natural progression, enabling her to apply her knowledge and network to assist a diverse range of gaming studios.
Through Amcade, she supported indie developers and publishers, offering services that went beyond simple promotion. The consultancy focused on building brand identity, community engagement, and long-term positioning strategies, giving smaller teams the same level of marketing sophistication often reserved for large studios.
Amcade quickly gained recognition in the industry as a trusted partner for developers who wanted to make a mark without the resources of massive publishers.
Marketing Director at Curve Digital
Most recently, Alex Moyet became Marketing Director at Curve Digital, a publisher known for championing indie games. In this leadership role, she has overseen marketing campaigns for several beloved titles, including:
- Human: Fall Flat (Nintendo Switch, 2017)
- Bomber Crew (Windows, 2017)
- Rogue Aces (Nintendo Switch, 2018)
- Other notable indie releases across multiple platforms
Her leadership at Curve Digital demonstrates her ability to scale marketing campaigns across different budgets, ensuring indie games can stand out in an increasingly competitive marketplace.
Game Credits and Contributions of Alex Moyet
Beyond her official job titles, Alex Moyet has numerous credits in the gaming industry, reflecting her broad influence. Some notable credits include:
- Tearaway: Unfolded (2015) – Production Team
- Killzone: Shadow Fall (2013) – Marketing & PR
- Dreams (2020) – Marketing Strategy
- Smoke and Sacrifice (2018) – Special Thanks
- Röki (2020) – Special Thanks
These credits show her hands-on involvement across projects ranging from AAA to indie games, underlining her deep connection to the gaming community.
Awards and Recognition for Alex Moyet
In 2016, Alex Moyet was named in the MCV 30 Under 30 list, which recognises rising stars in the gaming industry. This award reflected her growing influence and the respect she earned among peers and colleagues in gaming and marketing.
Additionally, she has been invited to speak at conferences such as the Develop Conference, where she shares her insights on marketing, community building, and the challenges of promoting both big-budget and independent titles.
Marketing Philosophy of Alex Moyet
One of the defining traits of Alex Moyet’s career is her adaptive marketing philosophy. Unlike professionals who specialise in only one type of project, Moyet has proven that she can handle:
- AAA blockbuster franchises, requiring massive global campaigns
- Indie titles, which often rely on grassroots community building and cost-effective promotion
- Creative projects like Dreams, where the product itself challenges traditional marketing
Her strategies emphasise storytelling, community involvement, and authenticity, guaranteeing that campaigns resonate with consumers on a personal level rather than relying solely on hype and superficial appeals.
Influence in the Gaming Industry
As both a marketer and strategist, Alex Moyet has influenced how games are positioned in a crowded industry. Her ability to switch between corporate publisher structures and independent studio needs has made her a versatile figure in gaming.
Her work continues to inspire younger marketers who want to enter the industry, showing that passion for games combined with business acumen can lead to a meaningful and successful career.
Future Outlook for Alex Moyet
Given her track record, it is likely that Alex Moyet will continue shaping the way video games are marketed and received in the future. Whether through her leadership roles, consultancy, or conference talks, her insights will remain valuable as the industry faces new challenges, such as:
- Increasing competition from streaming platforms
- Shifting player expectations
- The rise of community-driven games
- New technologies like VR, AR, and AI-driven content creation
Her capacity to adapt and innovate suggests that she will continue to be a key voice in shaping how games connect with their audiences.
Conclusion: Why Alex Moyet Matters in Gaming
The career of Alex Moyet is an excellent example of how marketing and communication significantly contribute to the success of the video game industry. Industry. From her early days in advertising to her time at Sony, Media Molecule, Amcade, and Curve Digital, Moyet has consistently demonstrated creativity, leadership, and adaptability.
